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I am a Strategist from India, here to tell you my story!
Every professional achievement in my life is closely connected with my personal journey. And I believe it is very important that you know that story.
To that end, I can either write a well-crafted long-ish paragraph about who I am, OR I could just show you my Journey Map and Personal SWOT Analysis below.
You can always chat with me more here:
naisargi.shah18@gmail.com
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INDIAN NEWS MEDIA
A strategic study of the Indian news media with an aim to reduce biases among news consumers.
1 year | 2020-current
Academic | Thesis Project
Parsons School of Design | M.S. Strategic Design and Management | NYC, USA
Project Objective
The project aims to understand the influence of mass media on an individual’s opinions. How are biases formed through news media? What are the motivations of consumers to choose one source of news as opposed to the other?
How might we
facilitate objectivity in the consumption and delivery of news
to reduce ideological gaps among consumers?
Qualitative Research and Analysis - Overview
5 minute animated video
Research Process
The research was divided into two parts: news delivery and news consumption.
The study showed news providers' liabilities and strengths, and motivations for media houses to deliver the news the way they do. News consumption patterns were studied to understand the choices consumers make to pick their trusted source of news. How does a consumer judge the trustworthiness of a news platform?
How do consumers take in the news, process the news, and make it their own?
Affinity Mapping - Stakeholder & Expert Interviews
Eco-systems map of Indian news media: understanding aspects of information consumption.
Eco-systems map of Indian news media: understanding aspects of information consumption.
Design Workshop
Studying Information Consumption
Phase 1
- Everything I can talk about endlessly. - Where did I receive that information? How do I share it?
Phase 2
- What are some things I would like to know about? - Where would I find that information from?
Design Workshop
Phase 1
- Everything I can talk about endlessly. - Where did I receive that information? How do I share it?
1/5
Insights: News Delivery
Aggressive Language
News delivery became more aggressive, demeanor became unprofessional, language became more discriminatory.
Commercialization
Commercialization leads to media houses that cater to certain stakeholders, while the needs of the minority are ignored.
Biased News
Providing the viewers biased news pieces which they want, instead of news that they need.
Insights: News Consumption
Confirming Biases
Consumers only watch the news to confirm their biases and not to informing themselves of current situations.
Lack of Faith
Lack of faith in news media leads to extreme confusion about what the facts are and what is manipulation.
Social Media News
Consumption through social media leads to opinions being formed through incomplete information.
EcoSystem Map
Prototype
Landscape Analysis
Click on the list of organizations to interact with the map.
Market Trend
Most competitors' primary focus is on news delivery: Fact-checking and rating the accuracy of news.
Market Gap
There are no news sources focused on how users consume news, and how that can be more objective.
What does success look like?
"Maybe there is another side of the story I should know about!"
Design Solution
an app that nudges users to consume
news with more objectivity
2-minutes over-view
Key Features
Analyze Consumption Habits
The app collects data on the type of news you consume, to provide valuable insights to create opportunities for self reflection.
Bias Patterns
Analyzes delivery and language of news providers to find patterns in their handling of similar topics
News in Brief
Breaks down a complex conversation into simple, objective and succinct pieces of news.
Value Proposition
Open Conversations
News delivery became more aggressive, demeanor became unprofessional, language became more discriminatory.
Transparency
Commercialization leads to media houses that cater to certain stakeholders, while the needs of the minority are ignored.
Self-Reflection
Providing the viewers biased news pieces which they want, instead of news that they need.
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